By Sylvester Samba…………………………
Business Development Associate Sub-Africa- BBC World Service, Marina Forsythe and Africell Chief Corporate Affairs Officer, Joe Abass Bangura on Wednesday 3rd August, 2016 formally launched a partnership between Africell, AIRadio and the BBC Service.
Speaking during a press conference held at Africell headquarters, Wilberforce in Freetown, Mr. Joe Abass Bangura informed that the areas of partnership are two folds, firstly, BBC World Service will provide regular sports & news updates for Africell subscribers as an Interactive Voice Response (IVR) service and secondly the BBC World Service will be providing programme content for AIRadio that will include for the first time in Sierra Leone BBC Minute. Mr. Bangura said a fast moving bulletin for young listeners, a daily Premier League bulletin, a weekly Why Factor, BBC Trending and Saturday and Sunday Sports World.
He maintained that the main objective of the service is to provide first hand sport and news on demand on the Africell Network. “The key advantage of this service is that with your handset, all you need to do is dial 313 to get the latest updates round the clock. The launch of this partnership represents another milestone adding that Africell and AIRadio sees this partnership with the BBC as a natural one”, the Africell boss noted
Mr. Bangura also said both entities share a similar vision, among other things, to improving the quality of life of its listeners through the provision of information that empowers, enlightens and enriches their listening experience.
According to Marina Forsythe, Business Development Associate Sub-Africa- BBC World Service, the BBC is honored to have Africell and AIRadio join its wide network of partners across Africa. She said their new agreement with Africell helps more people in Sierra Leone get access to on demand news and sport from the BBC.