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Brewery Launches New Product


Brewery Launches New Product

By S. U. Thoronka………………………..

The Sierra Leone Brewery Limited on Saturday 28th October, 2016, launched the Ariel Guinness New Bottle at the Bintumani Hotel, Aberdeen in the West of Freetown. This new bottle, with the name Ariel bottle, has a sleek distinguishing golden foiled wrapper head protecting the new black top crown cork. The 33cl bottle is exceptionally black in colour, hence the slogan “Think Black and Drink Black”. It is on record that Guinness Stout was first brewed in Sierra Leone by the Sierra Leone Brewery Limited in October 1967.
The Managing Director of the company Alphonse Willy M. Ngana in his opening statement informed that the occasion was not only meant to launch the new Ariel Guinness Bottle but to also celebrate the strength, resilience and enthusiasm of Sierra Leone and her friends. He mentioned the 10 years civil war and the recent Ebola scourge as example of wars which the government and people of Sierra Leone fought and won with resilience.
The Managing Director noted with assurance that Guinness Foreign Extra Stout has been a household name especially in Sierra Leone, adding that it is a drink that has never been afraid to express itself and do things differently with an adventurous spirit and ability to do things the Guinness way. He, however, noted that a research was conducted in the 70’s in Sierra Leone and that consumers rated Guinness as a socially prestigious drink with a strong healthy image. He was of the opinion that due to its high iron content, hospital patients across the world drank Guinness as part of their recovery and that Sierra Leone was no exception.
The Managing Director mentioned with certainty that in 2015 at the peak of the Ebola, Guinness DIAGEO, contributed over £200,000 in cash and kind to fight against Ebola in Sierra Leone and Guinea through CARE International. He said as part of their corporate social responsibility, communities within Wellington in Freetown have also benefitted with the installation of over 40 water taps and reservoir dam in 2011. In a bid to add value to the Local Content Policy, the Managing Director said the company has introduced the use of sorghum as raw material which has not only benefitted the brewery, but it has helped local farmers in all regions in the country to compete against imported grains.
He thanked the government of Sierra Leone under the leadership of Dr. Ernest Bai Koroma for what he referred to as the vision to develop local industries, local entrepreneurs and the drive to combat poverty in the country. On a final note he opined that the launch of the new Ariel Guinness Bottle fits within the President’s Recovery Priorities to develop the private sector. Other speakers included a representative of the Trade and Industry Ministry and the Marketing Manager.
The Minister of Internal Affairs Rtd Major Palo Conteh unveiled the new product while Albert O.U. Collier gave the vote of thanks.

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